As a leading industrial enterprise deeply involved in the field of rotary dehumidification technology, H ö ldes announced today that after in-depth communication and friendly negotiations with its long-term strategic partner in Denmark, the two parties have reached an important consensus on the brand strategy under the joint venture framework, aiming to better serve the global market, optimize resource allocation, and enhance brand value.

According to the consensus reached by both parties, the future brand layout will be optimized as follows:

1. Focus on the production base in China and activate the "HBC" brand: products and services mainly targeting the Chinese and some specific regional markets, led and operated by Hedisi Humidity Control Equipment (Jiaxing) Co., Ltd., will use the "HBC" and "Hedisi" brands uniformly. This brand will carry the profound localization experience, strong R&D and manufacturing capabilities, and a deep understanding of domestic customer needs of H&D, and continue to provide high-quality and high-performance rotary dehumidification equipment and solutions for the Chinese market and specific regions and markets worldwide.

2. Strategic synergy and complementary advantages: This brand optimization is not a separation, but a deep integration and strategic synergy based on the advantages of both parties in the joint venture. The HBC brand will fully absorb and integrate advanced technologies and concepts from the European HB Group and Danish Cotes, continuously enhancing product competitiveness; Meanwhile, the Cotes brand will also benefit from the strong manufacturing, supply chain, and service network support of H&D in the Chinese market, consolidating its leading position in the global high-end market. Both parties will continue to maintain close cooperation and resource sharing in research and development, technology, production, and marketing.

Hedisi Company has been rooted and developed in China for 20 years, and is an excellent provider of rotary dehumidification and air treatment solutions. The company integrates research and development, design, manufacturing, sales, and service, with strong technical strength and a complete production system. Hedisi is committed to combining international advanced technology with the advantages of Chinese manufacturing, providing efficient, energy-saving, and reliable humidity control solutions for many fields such as industry, commerce, medicine, food, electronics, and new energy. The HBC brand is the core carrier for its expansion into the Chinese market and globally, and will undoubtedly better serve customers at home and abroad. In the current era of changing trends, it will continue to operate at full capacity and become a leader in the industry.